Tuesday, September 27, 2011

Changing Face

How often are you looking at a brand name nowadays and notice that their brand image has changed? It is happening all the time, all over the globe. Companies are having to re-shape their organizations, create new images, messages and products - this isn't easy to do. Customers are no longer loyal to certain brands and can be quite picky when it comes to choosing where they want to shop, what kind of car to buy or what hotel to stay in.

These brands have recently changed their "face" -
-Starbucks: with store closures, menu refresh and a new logo, Starbucks has seen rising sales in 2011, after being down for 2 years.
-Walmart: with a new logo, renovated stores & new merchanidise with celebrity designers, Walmart is getting the kick they needed!
-Polaroid: this beloved brand from years and years ago has re-surfaced and has been brought back with Lady Gaga as their creative director!
-Holiday Inn: with a new look and comfier beds, 3,000 hotels have increased their revenue by 5%!
-Old Spice: this "old" brand was rebord with a new look, smell and their image focused on a younger generation
-Lincoln: the old "Lincoln TownCar" has received an image makeover to appeal to younger, wealthier customers.

These are just a few examples from the recent issue of Fast Company. You cannot remain stagnant - everyone is constantly changing nowadays and it is important to continuously be looking at your brand and "face" :)

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