Wednesday, August 26, 2009

Let's Get Real

Everyone in business today is serious about staying in their business and more so growing their business. But what does that really mean. What changes in behavior have you taken to find new business. There are a lot of people out there fighting for your share of the pie, and guess what ~ they may be more serious than you. What do you have to do in order to keep the business you have and actually win more business?

The answer lies in your focus, drive and commitment to work harder than your competition to keep your current customers and win new ones. Let's say for example you have a frozen yogurt shop in your neighborhood. You already have a lot of regular clients ~ you even have a loyalty program and stamp their card each time they come in. Well, what happens when someone opens another yogurt store within 1 mile of your existing shop? The new yogurt store even tells customers that they will honor your loyalty card and they have priced themselves evenly with you, offer more toppings for the yogurt than you have and even more so, they have a customized juice bar that you don't have.

What are you going to do. Complain to your friends that the community should not have allowed them to open another yogurt store by yours, lower your prices, try to build a juice bar, add more toppings - what are you going to do?

Let's get real! No one has a license on market share. What should you do? Make sure this doesn't effect you. First let's look at business today and see how focused you are and how competitive you must be. Answer the following questions to make sure you are prepared for the next competitive strike.

1. What new things are you providing to your customers now...before they ask for it?
2. How do you respond to customer feedback?
3. What does sense of urgency mean to you?
4. How do you actively stay on top of the competition?
5. How much fun do you have with your customers and your employees?

The answers to these questions and others will help you continue to position yourself aggressively against the competition. Remember ~ Let's Get Real! Stop blaming everyone else about your loss of revenue. Find new ways to contribute to top line revenue right now, whether you are in sales or not.

For more help contact and ask for Cindy - I will give you what you need, and don't be surprised if it isn't a good kick in the pants!

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